experience

Apple
Sr. Art Director | 5/22 - Now
Directing interactive work on apple.com, including new product launches in Apple’s Sunnyvale MarCom department.

Nichole Sokoloff
Creative Director | 7/14 - 5/22
Offered channel-agnostic creative direction for global brands, ad agencies, interactive agencies, design studios and tech startups, solving business problems that increase brand awareness and revenue. Clients include DKNY, Chanel, First Look Media, Jack Morton, Chandelier Creative, McCann, Razorfish, iCrossing and The Atlantic’s agency Atlantic57.

MRM//McCann
Director of User Experience (Consultant) | 1/20 - 4/20
Directed UX designers in the migration of twelve Honeywell sites ($6M) at a program level. Partnered with account, content strategy and project leads, ensuring delivery of strategically aligned creative solutions that met client’s business objectives.

MoneyLion
Creative Director | 8/18 - 1/20
Oversaw creative across owned, earned and paid channels including direct mail, lifecycle, direct marketing, social and interactive campaigns. Drove company’s rebrand, including style guide, brand book and briefing all partners and vendors. Led creative team, partners and vendors in the development of marketing campaigns and product design. Initiated new creative processes to streamline projects, ensuring alignment with key business needs and priorities.  

AT&T
Creative Director (Consultant) | 3/18 - 7/18
Designed corporate rebrand. Reported to VP of Creative Services. Presented to executives and internal teams.

Apple + Critical Mass
Art Director (Consultant) | 6/17 - 11/17
Art directed the digital launches of HomePod and Apple TV 4K in Apple’s Sunnyvale MarCom department. Collaborated with Product Design team on redesign of the apple.com and Apple Store app check-out process to improve retention, increasing sales 1% globally.

Gretel
Creative Director (Consultant) | 5/16 - 2/17
Partnering with Netflix’s brand team, led the redefinition and relaunch of the Netflix brand system and brand guideline site for local markets in 190 countries. Created strategically aligned branded templates across all touch points. Directed creative exploration of illustration style to be used across Netflix channels.

KiDS
Director of Creative Services & Creative Director (Consultant) | 1/16 - 4/16
Managed daily operations of the creative department. Partnered with strategy and account leads on creative briefs. Streamlined the creative process process between agency and in-house shoot production, post-production, prepress services. Responsibilities included SOWs, estimates, client management and project management. Accounts included Alexander Wang, Maiyet, 7 For All Mankind and Vera Wang.

Laird + Partners
Digital Creative Director (Consultant) | 6/15 - 11/15
Led digital creative work across the DKNY, Swarovski, Tommy Hilfiger and Lane Bryant accounts. Contributed creative for new business presentations. Refined the creative process, optimizing output by instituting new workflow and ways of scheduling milestones.

FreshPlanet
Creative Director (Consultant) | 6/14 - 1/15
As first in-house creative director, developed creative process to manage this tech start-up’s product design team. Fostered a strong working relationship with Apple’s Apps team to increase Apple’s promotion of FreshPlanet’s games and apps. Oversaw the creative team’s design of mobile games/apps and Apple Watch games/apps. 

Badger & Winters
Creative Director | 11/13 - 6/14
Established the agency’s digital creative department, increasing digital capacity. Developed creative and decks for new business pitches. Accounts included Avon, Living Proof, Godiva, Donghia, Calia and CEW.

Ogilvy
Associate Creative Director | 3/07 - 11/13
Provided creative direction across owned, earned and paid channels for BlackRock and iShares campaigns. Managed a team of art directors and copy writers on the redesign of enterprise platforms for BlackRock, DuPont and Siemens, as well as the international American Express Centurion and Platinum cardmember sites. Collaborated closely with UX team on user experience of all sites and apps. Accounts included BP, TWC and myriad healthcare brands. Contributed regularly to new business development, participating in dozens of pitches.

Atmosphere BBDO
Art Director | 2/06 - 3/07
Art directed the redesign of Emirates Airlines enterprise platform. Designed launch site for Citi American Express Chairman card. Explored eBay rebrand. Created ClearRx (prescription bottle) campaign for target.com.

R/GA
Senior Designer | 3/05 - 2/06
Designed interactive marketing for Verizon across channels, including a campaign that appeared on the Thompson Reuters digital billboards in Times Square.

Bluefly
Senior Designer | 6/04 - 3/05
Concepted and designed bi-weekly campaigns and UX/UI for e-commerce site. Created pop-up retail space in SoHo. 

FutureBrand Digital 
Senior Designer | 3/02 - 6/04
Designed award-winning identities, brand guidelines, websites and exhibition spaces for Dubai-based real estate development companies Emaar and Nakheel. Projects included the launches of Burj Khalifa and The Palm. Worked in Dubai to expedite creative presentations and client approvals. Domestic accounts included General Motors and UPS.

education

University of California, Santa Cruz 
BA, Art History (Highest Honors) & Feminist Studies | 9/90 - 5/94