AT&T

Bringing a Legacy Communications Brand Into the 21st Century

AT&T had served Americans for over 100 years, but the legacy brand was having trouble communicating with its youngest customers. So we gave them the 21st-century revamp they needed. 

Working in-house with the AT&T brand team, I centered the classic brand blue within an expanded and more vibrant color palette, adding energy to every touchpoint. I also reimagined product, lifestyle and content photography with bolder layouts and imagery. 

The rebrand felt more relatable, exciting and reflective of the times. The message was clear: the new AT&T was here, ready to connect contemporary audiences with the content that they loved. 

Agency: AT&T, New York

ART DIRECTION
BRANDING
UX/UI
PRINT
DIGITAL
OOH